Description
We go into detailed description and implementation of each step
Step #1. Describe the Background of your brand, Purpose and Focus for the Planning Effort of your brand
Step #2. Conduct a Situation Analysis of your brand
Step #3. Select and Describe the Target Audience for your brand
Step #4. Set Marketing Objectives for your brands and Goals (Behavior, Knowledge, Beliefs)
Step #5. Identify Audience Barriers for your brand, Benefits and the Competition
Step #6. Craft a Desired Positioning Statement for your brand
Step #7. Develop a Strategic Marketing Mix for your brand (Product, Price, Place & Promotion)
Step #8. Determine an Evaluation Plan for your brand
Step #9. Establish a Campaign Budget and Find Funding
Step #10. Outline an Implementation Plan for your Social Marketing plan
Although steps appear linear, the process can bounce back and forth with each step subject to revision as the process plays out.