Category: Tutorials

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Top Marketing WordPress Plugins

Top Marketing WordPress Plugins

Top Marketing WordPress Plugins from RoiSEM is a recommendation on tools you can use for free with WordPress. If you plan to sell on the internet you should be prepared to create quality content. In preparing that content you will need to choose a keyword. A “keyword” or “keyword phrase” is generally one or more words that users use to find relevant web pages. This is because Search engines use keywords to show relevant web pages. Once you have decided on a “keyword” or “keyword phrase” for your web page you will need a checklist. A list of the things you can do to optimize your page.  Spreadsheets works best, but here are some WordPress tools we deem the top marketing WordPress plugins to start with. These plugins act as spreadsheets, checklist or gental reminders to make sure that you are fully aware of what needs to be done to increase your search engine optimization.

All though there are many marketing tools on the internet that are worth mentioning, here are the top marketing WordPress plugins for WordPress beginners. Continue reading “Top Marketing WordPress Plugins”

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Intro to The Craigslist Freelancer

Intro to The Craigslist Freelancer

coming-soonA necessary preface to finding clients on Craigslist is that people that come to Craigslist are do it yourselfers (DYI’s) and the number one objective is save money. What’s even worst is that 50% of your prospective clients have little or no money. Most people and business with real money usually go to google and choose between the top ranked on the given search. That being said you are going to be hard pressed to find more potential clients in one place asking for services that you offer. It is up to you to build value in your service to get money out of any prospective client that you deal with.

Because of the recent popularity in outsourcing more and more businesses are open to freelancers doing jobs that can’t be handled in house. Think about it for a second. Without freelancers whenever someone wanted a website, search engine marketing (SEO), and a wordpress blog. They would have to hire and train and employee for at least 24k to 80k a year and that’s only one person and they still have to show that the can do the work. Outsource to a get this done makes sense because you can easily have a professional site built, marketed and a blog for less than 10k. Saving any company or person 14 to70 thousand is a big deal and is why freelancers are making more money than ever before.

Anybody who has tried to manage a site or currently manage a website or blog knows deep down inside how hard it is. Yes you can go simple but the simpler you go the less flexibility you have. That’s why it is up to you educate the client on the value and services being rendered. If you are getting haggled for price and there argument is “it’s just a simple…” in the nicest way you can ask them why they just don’t do it themselves. Whatever the response simple let them know how much you charge and reaffirm the value in your service. The following is just 10 of the 31 tips that allowed me to make enough money to ditch the 9 to 5 enjoying the freedom of entrepreneurship.

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Marketing with SEO Yoast Quick Tutorial

 

We can design your site from the ground up, revamp an existing site or consolidate your brand by bringing your own business website, blog, forum and even an ecommerce solution all balled into one. We will market your brand across all your chosen solutions with the purpose of maintaining a consistent branding across all platforms. Contact us here and let us know more about your project.[/su_youtube_advanced]

 

 

Marketing with SEO Yoast will allow you to control what is seen when you are found in the search engines. Marketing with SEO Yoast will also allow you to rank better for keywords especially when there is no or little competition for that word. This is a short tutorial on how to effect what shows up in the search engine results.

Doing the work yourself is the best way to get a return on your investment, with your only investment being time. I will be showing you how to further optimize your web pages in the future so stay tooned.

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Accounting in Excel 101

Accounting in Excel

 

This video goes over the general concept of creating Account books for your small business in Excel. Knowing the basic concepts of accounting as it pertains to your business is must. YOu can and should have an accountant help you. But the more you have a hand in your finances the less it will cost you in the long run. These general concepts are key and from the general concepts you can tailor your book to your specific company.

 

Like most things a little practice will go a long way. Before you know it you will be able to answer any financial questions about your business. You should try to get a handle and in the habit of doing your own books.By using one of the accounting softwares or developing your own templates in excel. This demo touches on step by step points you would be going through in doing your own books.

 

 

 

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Marketing with SEO Yoast

Marketing with SEO Yoast

 

Today we are going over some basics in Search Engine Marketing (SEM), which is Search Engine Optimization (SEO) with Yoast plugin. In this example we are going to be up dating our pages content, title and description. The main purpose of this lesson is to effect the way your web page appear like the image below in google. There is a limit on characters you can use so you want to choose your words wisely.

search-results-image

 

This is not going to be a lesson on marketing and what words your should use. More info on that will be coming soon in another articles. But I will give you some tips. Also I am assuming you already have Yoast SEO already installed.

First you should:

–log into your back office

–click on Products, Post or Page depending on what you are trying to optimize.

Now you are looking for a section titled WordPress SEO by Yoast (Download it now if you don’t have it yet)

 

 

seo-fields

First you should decide on a Focus Keyword In this case it will be “SEO Yoast”.

My title has the keyword “SEO Yoast” in it and My description also has the exact term SEO Yoast in it.

Successful-marketing-seoyoast-images

When choosing your keyword but as specific as possible. This is a tutorial on how to do SEO with the help of a program call Yoast. After eliminating as many words as possible from the previous sentence I came up with “SEO Yoast”.

The title gives more info on what is inside on the page “Marketing 101 with SEO Yoast“. The description is a little more info about what is inside on the page but also a call to action. You want your description to get your visitor to view more and click on your link. Things like “click here, click the link and view more” will go a long way for getting people to click on your link.

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