The 3 C’s of our Internet Marketing Services

Internet Marketing Services for Small Businesses

Content: On-Site Optimization (The Engine of SEO)

If you want to rank on Google, you should already know content is king. It is crucial to have unique, well written and regularly updated content on your website. A frequent updates tells Google that your website is a fresh resource for searchers. Regularly updated information tells the search engines that your information is not outdated but continues to be relevant. All in all, Content is the engine that drives Search Engine Optimization, and a key factor in who ranks on the first page of Google.

The Best Keywords: We use a specialized keyword tools that allow us to see what the most searched keywords in your location are. We use that data, the historical information from our clients, and your input to come up with the best possible keywords for which to optimize your site.

Pages of Unique Content: We create unique pages of content for your site. 1 page for every keyword we are optimizing for. These pages are specifically written to rank on Google and they are designed with conversions in mind. They work like internal landing pages on your site to push your clients to immediately call, email or research deeper into your site. We do not take down, replace or change any of the information you already have on your site unless you tell us to.

Title Tag & Meta Description Optimization: Lastly, we optimize all the Title Tags & Meta Descriptions on your site. These are the more technical programming areas that tell Google how to better organize and categorize your site for ranking purposes.

Credibility: Off-Site Optimization (The Gas of SEO)

If content is the Engine of SEO, then Credibility is the Gas; without it you and your site aren’t going anywhere. When it comes to ranking on Google it is not enough to have the best content in the world, you must also be reputable and have credibility in Google’s eyes. The key to building strong credibility, high “Page Rank”, and domain authority is through back-linking, citation development, and social signaling. We focus on all 3.

i. Directories: Directories are incredibly important because Google uses them to verify a websites company data. This tells Google that your company is not fly by night, and has been around for a while. It also verifies that you are a real company. When Google can confirm your company information matches to other verified directories it is called a Citation. The more accurate and numbered your citations the more credibility you will have with Google. We enter and correct your directory listing across all the major directories that are used to create more directories and we add your information to new directories monthly. This not only builds your citations and credibility, but it also will drive you additional traffic.

ii. Social Media: Social Media is becoming more and more important, and we are even seeing signs that Google is using social media as a pulse of public opinion; being mentioned on social media shows Google that your website is relevant and popular with the average user. Just as we have built a network of Bloggers, we have built a network of active social mediums. We get them to link, like and follow your website which leads to rankings.

iii. Blogs: (as needed basis – Google very skeptical) Building back-links from blogs is a key aspect of building domain authority and page rank. However, not all blogs and back-links are created equal. They key is to build back-links from high page rank and authoritative blogs. We have developed a blog network of thousands of bloggers all over the country with PR 3 and higher authority (top 1% of bloggers). And we have them strategically back-link to our clients and a regular organic basis.

Conversions: ROI Optimization (The Destination)

While Content and Credibility brings you rankings, conversions deliver results. As we say, what does it matter if you drive a million people to your website, if you get no business? The real reason engage SEO is to grow your bottom line. That is why our only focus, at the end of the day, is to show you a great return on investment. We do this by being experts in Conversions.

i. Reporting – We track everything. We track every keyword we are optimizing your site for and exactly where it ranks up to 3 pages back in Google, Yahoo, and Bing. We track your total traffic and all new viewers. We track where your clients are coming from, what medium they are using, and what they are doing on your site. Lastly, we track how many of these leads turn into clients for you. Best of all, we put all of this information into a full monthly report to show you results; remember you can cancel at any given time, so I will make sure you are making money and I can prove it every month.

ii. Calls to Action / Aesthetic Optimization – We design every internal landing page so that it is optimized to appeal to the eye and we lay it out with highly converting “Calls to Action” (which are psychological cues that are designed to push a client towards calling, emailing or taking some other type of action farthing their exposure and likely hood of becoming a customer).

iii. Traffic Optimization – One of the other key aspects of ranking is traffic. Unfortunately, it can be a catch 22; you will not rank without traffic, but you cannot drive traffic without rankings. Fortunately, we specialize in the “Compounding Theory” of Optimization, also referred to as the “Snow Ball Effect.” The idea is that we optimize for a wide variety of keywords. In this situation the easiest words will rank first, and they will drive a small bit of traffic, then that traffic will help us achieve the second tier of keywords. Those rankings will in turn drive more traffic, and then that traffic will help us successfully rank for the most competitive terms, which will bring the tidal wave of traffic. Through this model we create momentum and through the power of compounding traffic we continue to rise.