The Internet has truly transformed the way individuals and organizations do business. The way the Internet has changed people interact with each other, it is hard to believe that it has only been around for about 20 years. Before the Internet became so extensively available, organizations and small businesses largely relied on print promoting to make consumers conscious of their products. It was tough for businesses to determine which households were prospective customers, so businesses relied on mass print advertising programs. The two biggest problems with the programs were the high cost and ineffectiveness.